Should you bid on keywords that are the names of other companies in your space and/or competitors in Google ads?

 

If you try this, the best formats to use are something like this:

 
 

Considering {keyword}?

 

See 5 reasons why we’re

 

a better solution

 

[link to custom comparison landing page]

 
 

Using {keyword}?

 

Switch to us and get

 

10% off your first month

 

[link to custom comparison landing page]

 
 

See Questions On Quora

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