The pros and cons of Apple’s new iPhone leasing plans

iphone builders

 

Apple’s latest and greatest iteration of the iPhone launches today with the iPhone 6s Plus. With upgrades to its front and rear facing cameras, as well as a new finish in Rose Gold, the lines are already forming in cities around the world. In addition to hardware, Apple unveiled one interesting sales technique with the launch of its iPhone Upgrade Program. Apple is calling it a financing program, but it’s essentially a lease. By enticing consumers with yearly phone upgrades replete with AppleCare and the option to choose a phone plan and provider, Apple is borrowing from luxury car makers like Mercedes and BMW.…

 
 

This story continues at The Next Web

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