It can often you can feel your small business is being bombarded with sales distractions, such as signing up for a hot new social media network that reaches millennials or changing the design of your website so it is more visually appealing and drive more traffic. More often than not, there isn’t any validation in these claims.
As a small business with limited budgets and time, you need the proof that a new marketing channel or update is worth your time and effort.
We have gathered small business digital marketing stats that you can use to make decisions about elements of your marketing strategy. From social proof to consumer input, these digital marketing statistics for small businesses will show you what is worth your time and money — and what isn’t.
35% of total web traffic in the U.S. comes from mobile devices — and number is only expected to grow.
2015 has been the year of mobile and it’s not going to change anytime soon. Google announced earlier in 2015 that number of searches done on mobile devices officially surpassed desktop.
The first generation of people to grow up with mobile devices are beginning to graduate into being customers. By the end of 2016, mobile devices are expected to have 90% market penetration, making it the top device people will use to research and buy products and services on.
Every small business needs a mobile-friendly website (or responsively-designed website).
35% of consumers’ purchase decisions are influenced “somewhat or greatly” by social media.
Furthermore, 43% of social media users said that they bought a product after sharing or “liking” it on social media channels such as Facebook, Twitter, or Pinterest.
92% of marketers say social media has generated exposure for their business, likely due to fact that social media was prioritized into their marketing strategy. To get the most out of social media, you should make sure your posts are regularly scheduled and cover all of your social profiles.
Social media tools — like LocalVox Social — make it easier for local businesses to get results from social media because it cuts through the clutter. The software (available on desktop and mobile) is like having an actual social media manager who tells you what you need to respond to and alerts you when you have new reviews and feedback.
Having a presence on social media is important for small businesses because you can see a real impact on sales, based on what specific products and services you are promoting. To make sure your small business gets the most out of social, use a tool (like LocalVox Social) and make sure you include eye-catching images and hashtags.
A quarter of marketers devote 50% of their budgets to content.
The phrase “content is King” is used a lot among small business marketers — and for good reason.
If your small business has three competitors nearby, one in four will be dedicating 50% of their marketing budget to creating content, giving them a significant competitive advantage (hence, why content = King). A steady stream of fresh content will boost your ranking on search engines, making it more likely that you’ll be discovered by new customers who are searching for businesses like yours.
If you don’t feel like you have the time to create content by yourself, you can work with a marketing agency to develop content for your small business. LocalVox is provides content creation services for articles at affordable prices. For more in-depth content (such as videos), The Berry Company is another marketing agency that can get you the content you need. Both are experts in local and small business marketing.
Make content creation a priority. If you decide to work with a marketing agency, make sure they understand local and small business marketing so that the content you receive gets the results you want.
63% of marketers have increased their data-driven marketing and advertising spending.
In the early stages of growing your small business, a general knowledge about your local area will get you started. However, to keep growing, you’re going to need to move past general and into analytics and metrics that hone your strategy and make it more effective.
Online marketing is constantly developing new and innovative ways for small businesses to get the results they want. For example, Google has completely integrated the capability to include your business’s reviews into your AdWords copy, so that potential customers can base their decision on the experience of others.
Start putting information behind your strategy and build channels out to drive the most traffic that they can to your local business.
Data-driven marketing and advertising will help you spend your budget more effectively, so you get results you can measure. Embrace data!
78% of marketers said video was their most leveraged content type.
84% of U.S. web traffic is predicted to come from video in 2018.
One business that is investing heavily in video is Facebook, as demonstrated by their recent video hosting strategy.
The number of videos uploaded to Facebook — from brands and consumers alike — increased 3.6 times this past year. Facebook videos now have an auto-play feature that captures the viewers attention immediately, so they don’t scroll past your content without viewing. Facebook’s auto-play feature makes the social network an ideal place for short-form promotional videos.
On platforms like YouTube, longer-form videos are popular. Many small businesses don’t think they can use video, but that’s not true. Creating YouTube videos that provide some element of customer service, such as a product demo, or added value, such as a how-to video, will resonate most with this audience.
Video creation should be a part of your small business’s overall content strategy. Whether you choose long-form or short-form video depends on your small business’s marketing strategy.
You don’t have time for every passing marketing trend to be adopted by your business, but, as you can see from the digital marketing stats above, some trends are here to stay. Content marketing has a strong hold in the digital market and visual content needs to be available across platforms to grab your customers attention.
What strategies are you going to start implementing? Let us know in the comments below.
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