Adwords account bug?

Newbie advertiser here running a google shopping campaign through adwords. I am ok with google merchant account and also I was with adwords account. When I first entered campaign details it ran instantly, after I got a suggestion in my account to increase my budget as it was capping the clicks, my account froze, no more clicks.

Now it’s showing 0 clicks, impression and $0 cost for today but it says limited by budget.

I think it’s a bug in adwords because my budget is bigger than $0 yet it won’t work. Also I don’t want a second budget increase yet, I’m ok with my current daily budget and was wondering what can I do to fix this?

Should I input my old daily budget or what is wrong?

 

 

13 Ways to Be More Productive When You Sleep & Wake Up

Ah, the perennial desire to be more productive.

For better or for worse, we’re always looking for new ways to do more, and do it faster. What can we knock off the day’s to-do list during our commute? What music should we listen to at work to make us work smarter? What foods should we eat to stimulate brain activity?

While it might seem far-fetched to say you can be more productive in your sleep, hear me out …

Getting the best rest possible and then taking advantage of the first few hours of your day will boost your productivity for the rest of the day, making you an overall happier and more energetic person. Here are 13 hacks for optimizing that valuable, underutilized time.

How to Make Sleep More Productive

Nothing kills productivity like a bad night’s sleep. According to a study from the Journal of Occupational and Environmental Medicine, sleep-related reductions in productivity cost $3,156 per employee with insomnia, and averaged about $2,500 for those with less severe sleep problems. Here are a few ways to increase the quality of your sleep.

1) Exercise that morning or afternoon.

According to the National Sleep Foundation, exercising in the morning or afternoon can help you fall asleep faster that evening — and then sleep more deeply once you do fall asleep. Regular aerobic exercise has been proven to improve sleep quality and leads to fewer depressive symptoms, more vitality, and less sleepiness during the daytime.

There’s a reason they don’t include nighttime, though: They warn that vigorous exercise before bedtime can actually reverse those good effects of exercise.

2) Avoid eating heavy meals late in the day.

Some studies have shown that food is processed differently at different times of day. Avoid eating a big meal within two to three hours of bedtime, otherwise your body will be busy trying to process those calories rather than resting.

A grumbling stomach won’t help you fall asleep either, though — so don’t deprive yourself if you’re hungry. Just keep in mind that some foods are more conducive to a better night’s sleep than others, like chamomile tea, warm milk, and turkey. Other, lesser-known foods that help you fall asleep are broccoli, bananas, kiwi, tart cherries, and halibut, according to Sleep Expert Dr. Michael Breus.

“The data suggests a high-carb, low-protein snack (under 250 calories) is a good choice,” Dr. Breus told Yahoo! Food. “I suggest cheese and crackers, or even a bowl of oatmeal.”

3) Set an alarm for a time that’s a multiple of 90 minutes in the future.

We all have circadian biological rhythms (a.k.a. “body clocks”) that regulate the timing of periods of sleepiness and wakefulness throughout the day — and also periods of deep and light sleep throughout the night. Every 90 minutes that you’re asleep, you go through two periods of REM sleep, separated by one period of non-REM sleep.

So, to get the most out of your sleep time and be the most comfortably alert when you wake up, you’ll want to sleep for multiples of 90 minutes.

“Studies show that the length of sleep is not what causes us to be refreshed upon waking, writes the folks at the Center for Applied Cognitive Studies. “The key factor is the number of complete sleep cycles we enjoy.”

In other words, someone who only sleeps for four 90-minute cycles (six hours total) will actually feel more rested than someone who’s slept for eight hours. (Learn more about sleep cycles in this blog post.)

4) Develop a regular sleeping pattern.

If you go to bed at about the same time each night and keep your alarm set for about the same time each morning, you’ll find it easier both to fall asleep and wake up.

“Go to bed at the same time and do the same activities every night before bed,” says Dr. Heidi Connolly, the chief of pediatric sleep medicine at the University of Rochester Medical Center. “Your body is getting a cue that it’s time to fall asleep.”

5) Don’t check your phone before going to sleep.

Here’s one most of us are guilty of: Checking our phones (or tablets, or computers) right before hitting the hay. But studies have shown that people who stare at a backlit screen right before bed report lower-quality sleep — even when they get just as much sleep as someone who didn’t look at their electronics before bed.

Why? Because the presence and absence of light tell our brains whether or not they should release the sleep hormone melatonin that makes you tired, according to the National Sleep Foundation. The LED lighting emitted by the screens on our electronic devices is similar to daylight, which can trick our brains — making us stay away for longer and disrupt our sleeping patterns.

By unplugging during the 30-60 minutes before bed, we’re priming our brains for sleep much better — which leads to better quality sleep and a happier time waking up.

6) Start visualizing.

Falling asleep is easier said than done for most of us. Even if you’ve exercised, eaten the right foods, and put your electronics away before bedtime, you might still find yourself struggling to drift off — and knowing the minutes are ticking by and you’ll probably be exhausted in the morning is never a good feeling.

One way to help fall asleep faster is through visualization techniques. Use your imagination to make up a story or picture a certain scenario. For example, I sometimes pick a type of candy — like Reese’s Peanut Butter Cups — and then visualize some elaborate, fictional story about how they’re made. Here’s another visualization exercise from LifeHacker, which explores using “Blue Energy.”

“The brain doesn’t always know the difference between pretend and real,” Dr. Kathy Doner told Health.com. “If you watch a scary movie, your adrenaline might go up, just as if you imagine eating something vividly enough, you might start to salivate.”

7) Get enough sleep for you.

The number of hours you need to sleep each night varies from person to person. Why? It has to do with your “chronotype,” — your natural tendency to be sleepier and more awake at certain times of day. It also affects when and for how long you need to sleep.

If we’re looking at the average number of hours of sleep we need, though, it depends on factors like age:

Image Credit: HubSpot & Market Domination Media

By sleeping better and in ways that make sense for our bodies, we’ll be more productive throughout the rest of the day.

How to Make Waking Up More Productive

For a lot of us, mornings are a manic rush of hitting snooze as long as we can afford to, followed by running around and getting out the door as quickly as humanly possible. But it doesn’t have to be that way. Mornings are totally underutilized times to get in the right mindset for the day and cross a few things off your list, undistracted, which will set you up for success during the remainder of the day. Here are some ideas for making your morning routine more productive.

8) Avoid the earth-shattering buzzer alarm.

If anything sets the tone for the rest of your day, it’s the sound of your alarm. Are you using one of those earth-shattering buzzer sounds? Talk about a horrifying way to start your day.

My favorite idea for an alarm sound comes from Lifehacker:

Put one alarm clock on your nightstand, the other across the room and make sure they’re in sync. Set the alarm clock on your nightstand to go off at, let’s say, 6:30 a.m., if that is when you need to get up. I set that one to use the radio, and make sure it is loud enough to wake me up, but not too loud (I don’t want to wake my wife on purpose). The second alarm clock on the dresser is set to go off exactly one minute later, but using that dreadful buzzer. So, when my alarm goes off in the morning, it doesn’t startle me like the buzzer. Then, I know I have about 60 seconds to get up and turn the other one off before I hear a buzzing sound. At that point, I am out of bed, and no buzzer.”

9) Wake up a little earlier than usual if you’re working on a creative project.

I love this quote from Buffer: “The creative mind is an early riser … and the editing mind sleeps in.”

A study of the brain showed that we are most prone to creative thinking right when we wake up. Why? Because our prefrontal cortex is most active just after waking up, while the more analytical parts of the brain (our “editing mind”) become more and more active as the day goes on.

So, if you’re working on a creative project, you might want to wake up an hour or so earlier to give yourself time to unlock those creative parts of the brain. If you’re concerned about getting enough sleep, try going to bed an hour earlier so you won’t be too tired.

Image Credit: BuzzFeed

10) Let there be light.

Turning off your electronics before you go to bed so you aren’t staring at light in the darkness helps tell your brain the get ready for bed. Likewise, waking up in the light helps wake up your brain. Again, we all have our own circadian rhythms — and these rhythms are deeply influenced by the presence and absence of light.

Let in light in the morning by leaving your curtains or blinds open when you go to sleep. If that isn’t an option, try an artificial sun lamp, like this one from Philips. Some of them are connected to alarm clocks that get gradually lighter and lighter as you approach your wake-up time, making you less groggy when your alarm finally goes off.

Image Credit: Philips

11) Develop a morning routine.

My morning routine starts with washing my face, brushing my teeth, and making a cup of coffee. Some of you might start with meditation, or picking out the day’s outfit, or doing a bunch of push ups.

Whatever you choose to do, repeating the ritual will make it a habit, and the brain loves habits. The more often you “do” a habit, the more your brain will get used to doing it — and the less effort and energy it’ll take for you to do it in the future.

According to Tony Schwartz, President and CEO of The Energy Project, the best way to get things done “is to make them more automatic so they require less energy.” He advises his clients to develop rituals; highly specific behaviors done at precise times that, over time, become so automatic that they require no conscious will or discipline. (Read this blog post to learn more about developing productivity rituals.)

12) Wait to check your email.

We understand that some jobs require you to check email in the morning, but you should avoid making it one of the very first things you do when you wake up — especially if you’ll be online the rest of the day.

Instead, spend the first part of your waking hours doing something that doesn’t involve email, like taking a shower, putting on coffee, or working on a creative project. As Richard Whately said, “Lose an hour in the morning, and you will be all day hunting for it.”

13) Eat a nutritious breakfast.

Why do so many people skip breakfast in the mornings? Oftentimes, it’s because they don’t have enough time to eat it, or at least to make it nutritious. But depriving yourself of food altogether or rushing to work with a bagel-to-go isn’t going to give you the energy you need to stay focused at work.

Take time in the morning to eat a healthy breakfast. Foods that boost productivity include eggs, bananas, yogurt, and blueberries. Check out the graphic below for some of the science behind why these foods are good for productivity, and click here to see the full infographic on the perfect diet for productivity.

Image Credit: HubSpot & Market Domination Media

What other productivity hacks for sleeping and waking up can you add to the list? Share with us in the comments.

free excel templates for marketing

How to Put Eyes on Your Content on Day One

The day has finally arrived!

You’re ready to launch your site off into the endless expanse of the internet. You content is polished and beautiful, your site delivers an amazing user experience—after all, there’s no point in driving traffic to a site that no one will like!

You wait, ready to answer any comments, thank everyone who shares your content—and spend all day refreshing your site stats, as a tiny trickle of people come and go, with barely a word to say.

It doesn’t have to be this way. Sure, everyone starts at the bottom, but that doesn’t mean you must start at zero. There are ways to make sure your reach is as large as it can be from that first day—and the faster your start, generally, the faster your rise.

So how do we go about making sure your site has the absolute best debut it possibly can?

Assess Existing Assets

Starting Big

You probably recognize the name Neil Patel. If not, he cofounded Kissmetrics, and has since created several very successful blogs. He clearly works harder than most people, and he knows his trade, so chances are good he would have found success regardless of his base. That said, the name recognition, authority, and readership he gained from working here on Kissmetrics probably didn’t hurt, right?

 

neil-patel-12-thousand-views

 

Chances are your first article won’t generate 12,577 views the month you launch your site.

 

The bigger you want to build a skyscraper, the wider and deeper you have to design the base. Likewise, if you want to build a huge following quickly, the best thing to do is to start with as many people as possible looking at you.

Starting out, you probably don’t have a blog with hundreds of thousands of subscribers to pull from, but that doesn’t mean you don’t have anything at all.

Today, almost everyone is active on some sort of social media, and most of those who aren’t make up for it by having friends out there in the real world. It’s worth saying, don’t be obnoxious about it, but most of your friends and acquaintances well be happy to give you a boost if you ask them. Your primary goal out the gate is to get people signed up to your email list, because that will bring people back, and your secondary goal is to convince them to share your content, because that will bring new people in. Even a few dozen or hundred people will make a big difference in the short run. We’ll get into why in a minute, but for now let’s talk about how.

Where to Amass Followers

First off, if you aren’t familiar with the ins and outs of conversion, it would be a good idea to read up a bit. Your goal here is to create that wide base to build off of, so you get the most out of every post. Different networks offer different advantages, and you can certainly, if you don’t have time for setting up and growing all of them, mix and match to focus on those aspects you believe will be the most important to your specific situation.

Facebook Friends

Facebook is great for starting a site out, especially your first, because they let you invite people to join your business/fan page, where you’ll hopefully have a nice conversion button to take them to your site. User engagement with your posts is higher on some other platforms, but no one else lets you bug people in quite as direct and friendly a way as Facebook. Better yet, people are used to getting invited to random things, so they’re not going to hold it against you.

Likely you’ve already seen the big problem with this, though, which is the nature of your social network on Facebook. Simply put, your friends, family, and acquaintances are not likely to be your actual target market. That’s okay, because, hopefully, a few people in their networks are.

Don’t underestimate the value of joining Facebook groups in your target area, either. These are often very active, but overlooked and underutilized by major players, meaning you only have to compete with other little fish for attention. With any luck, you’ll make some new friends struggling with the same issues you are, and help each other grow into medium-sized fish.

Twitter Followers

Twitter is a fickle beast. Unless you’re very good or very lucky, you will probably see only a trickle of traffic from this site. Even tweets that do very well from a retweeting perspective tend to have low conversion.

Somewhat ironically, given that it’s such a large and impersonal site, what Twitter is best used for early on is building relationships. Follow and reach out to established authorities in your niche. Not only are you genuinely likely to have interests in common, but many are happy to offer advice and support, and a single share of your content from a known authority can open you up to dozens or hundreds of new connections.

To put it another way, your focus on Twitter isn’t bringing floods of people to your site, it’s about bringing a handful of the right people.

Google Plus

Google Plus is another oddball. It might be important for SEO rankings, you need a profile on it, but it’s so convoluted in some respects that it’s hard to grow yourself there. One particularly great thing about it is that anything you share on G+ is almost instantly indexed.

I don’t know entirely why Google Plus is such a mess. Part of it is no doubt the learning curve for G+; while most social media platforms have a clear and obvious thing they do, G+ is trying to be everything to everyone. They want to handle the comments on your blog, they want to merge with your YouTube channel, and so on, so it’s not clear entirely what you’re there for at first glance.

Most of the people who use it fall into one of two categories:

Power Users: These people really get a lot done with G+. They’ve taken the time to figure out how to take advantage of its strengths, and they’re reaching other experts. This, oddly, makes G+ a great place for interacting with other people who are serious about what they’re doing.

 

Jeff-Bullas-google-plus-account

 

Jeff Bullas’ Google+ profile has almost thirty thousand followers and is closing in on four million views.

 

Autoposters: These people set their blogs to autopost to their G+ page and have never, ever, been back. This is almost everyone who could be described as a beginner, novice, or casual blogger.

In other words, most people either get a lot from it, or nothing at all. If you’d like to jump into getting the maximum from Google’s own take on the social network, start with the basics, and work out from there.

Pinterest and Instagram

This is a wildcard. If you are operating in a visually engaging niche, Pinterest and Instagram are both incredibly powerful. If you happen to be able to create small montages of eye-catching images, Instagram is possibly the easiest social media network to gain a big following on.

Pinterest doesn’t amass followers as quickly, but has been show to have a high conversion rate compared to most other social media platforms. In other words, if you can get people to look at your stuff on Pinterest, there’s a relatively high chance they’ll follow it to your site.

On the other hand, if your niche doesn’t lend itself to pretty pictures, these sites will be of somewhat diminished value to you. It’s also important to note that while both Instagram and Pinterest rely primarily on visual content, they are not created equal. Pinterest is a great place to share infographics and other more complex posts, while the structure and culture of Instagram reward collages and photographs more strongly. Including infographics in your articles is a great way to expand the reach of your content on that platform.

LinkedIn

LinkedIn has been making big, and very overdue changes lately with how they deliver content. It now functions as something of a hybrid of Facebook’s News Feed and Tumblr, where you have a feed delivering content generated or shared by people you follow, as well as items LinkedIn thinks you might like – or was paid to show you.

One aspect which has not yet been overhauled, but is hopefully on the list, is the groups feature of LinkedIn, which is reminiscent of the forums that have existed on the internet since nearly the beginning. Like-minded people can gather together, create topic threads, and discuss those topics, to their hearts’ content. It should be an extraordinary tool for outreach to your target market, but in its current iteration is just a kind of okay one. By posting often, and linking to good content (yours and others’) you can usually bring in a pretty steady trickle of new people, with a relatively high conversion rate to subscribers, since they’re already interested in what you’re talking about.

The good news is that LinkedIn is the absolute easiest network to grow your network on. Everybody is there to, digitally speaking, exchange business cards.

The first step to creating a big following is to contact people you actually know. LinkedIn will then help you out by importing your contact lists and so on. You want to get about one hundred followers, so you look like a real person rather than a bot. Of course, one hundred people is way too small a number to really expand the reach of your content, so you’ll want to acquire more followers.

What should you do next? Well . . . This is sort of bad form, so don’t tell anyone I told you to do this, but what you should do is use the “People you may know . . .” feature to send out invitations to connect to as many people as you can. Target peers in your field in and your target audience—you want shares from the former and clicks from the latter.

Once you have five hundred friends on LinkedIn, your count simply shows as 500+ and you never have to send out a request again to grow your network, because you’ll get a steady stream of requests indefinitely.

Is this abusing the system a bit? Absolutely. Is it the best way to get something valuable out of LinkedIn? As far as I’ve been able to tell.

Other Websites

One of your biggest assets isn’t social media at all. Do you have any friends with blogs or websites? Acquaintances? Cousins of friends of friends?

Ask them to link to your new site, even just a mention. This will help you rise through the SEO page rankings by growing your domain authority.

If they have a more popular site, this can really translate to a huge bump.

Guest Posts

Even better than a link, reach out to people and ask for a chance to guest post. Many sites will be happy to extend at least the opportunity, and if you do it far enough in advance, they’ll be happy schedule the articles for your site launch or soon after. This is a three-fold win for you. It raises your domain authority, and it sends people your way, which is great. The big thing it does, though, is give you an opportunity to interact with the users of the other site, answer their questions and create rapport.

In fact, commenting on other blogs and websites is another great way to gain followers!

Many of the people you interact with (assuming the interactions are positive) will check out your own site. Even if they don’t, though, they’ve got one more reason to remember your name. If you’re showing up on a number of sites, they’ll see you again and again, and they’ll start thinking of you as someone whose advice is sought. An authority. Someone to pay attention to and follow.

Just remember to write insightful comments. Generic comments like “hey great post” won’t help. Since a lot of commenting systems allow readers to rank (thumbs up/down) comments, it becomes even more crucial to write something that will get the attention of readers. If you have nothing to say, don’t write anything.

There is some debate over whether the value of guest posts is deteriorating, but they certainly remain invaluable to sites in their early stages.

Don’t be afraid to ask

How do you get guest posting opportunities? You ask. Ask on Twitter or through email. However works, but do ask. Most sites, even relatively low traffic ones, get many, many, requests for guest blogging opportunities, but if they know you’re a real person, and you can show them you’ll do a good job, then at least a few of them will likely acquiesce.

This isn’t about taking the internet by storm, it’s about opening a door. As your name recognition increases, you’ll get more opportunities—that’s a long term concern though, and we’re talking about putting eyes on the page on day one. What you’re doing by guest blogging is diverting a tiny portion of as many larger sites’ traffic as you’re able to towards your own site. Many small streams make a river.

It should probably go without saying (but won’t) that your social profiles should be polished. You want to be wearing the digital equivalent of a nice suit, so that you look professional. Perfect formatting and grammar are necessary. The picture you choose is also important – people will judge you by this. Choose a professional photo – something you’d put on a resume.

Why Leveraging These Platforms Matters

I did promise to tell you why all this matter. Well, in all honesty it’s not critical that this all happens on day one. That’s just what this article is about, and there’s no reason you can’t have it all ready to go, so why wouldn’t you?

Blog growth tends to be happen slowly, if the blog’s doing well. You have ten in month one, twenty in month two, forty in month three, and so on. Give or take, of course, there isn’t some industry-standard growth curve. That said, you’ll have some average rate of conversion of visitors, and the more visitors you convert, the more visitors there will be to convert, so things gain steam. In other words, if you’re going to grow at all, in two or three years it won’t really matter whether you started with one subscriber or one hundred, because you’ll have thousands. However, there’s a big difference between a three month growth curve starting with one, ten, and one hundred followers.

Let’s look at a very simplified growth rate of 10% per month for twelve months.

Starting with ten followers, you’ll end the first month with thirteen, and the year with thirty-three. Starting with three hundred thirty. The math on this isn’t exactly hard. At this arbitrary growth rate every subscriber you have at the start is an extra tenth of a follower each month.

Does it really work this way? Of course not! This example is simple, and reality doesn’t have time for simple. Your growth will probably follow something close to this pattern at first, after that, things get complicated. At some point you’ll hit plateaus or viral spikes, and there will be good months and bad.

The point is, the more people you start with, the faster you’re going to grow if you’re doing everything else right. And that’s why we care about starting strong.

Followers are just the start, though, because, “. . . if you’re doing everything else right,” is a very big if.

Test All Tech

You’re going to have some technical difficulties. It’s going to happen. Still, it’s better if you don’t shoot yourself in the foot at the start of the race.

Technical difficulties can break a launch, and often do

Make sure everything is working. I can’t give you a real checklist for this, because it’s a big, complex topic, and since there are so many ways to build, host, and run a site, anything specific I wrote would be 90% irrelevant to everyone who read this. That said, there are some basic items which should be in the forefront of your mind.

Make sure your site works for all major browsers

Even Internet Explorer. There are very few things more frustrating when designing a site than making something very cool and discovering that it works in Chrome, Safari, Firefox, and . . . not Internet Explorer, because if one browser is messing up, it’s always Internet Explorer. IE is still the browser of choice for about 10% of the internet (which is millions of people). So, if you don’t support it, that’s ten percent of your potential market, poof, gone. Maybe that’s worth it to you, maybe it’s not, but be aware.

Ensure Everything Works Properly on Mobile

More and more people are visiting sites from mobile devices, so it’s very important to make sure your site renders properly on these devices. If they have to pinch and zoom or try to adjust your site so that it is readable, it will leave a bad impression and most visitors will likely leave and never come back again. Even worse, it hurts your SEO with Google. Use Google’s mobile friendly test to make sure your site works properly.

Get Open Graph Working Correctly

You know when people share an article on Twitter, LinkedIn, and Facebook and there’s a catchy image that appears? That’s no accident. Their Open Graph is working properly.

Make sure key features work

Like I said, I can’t really give you a definitive guide, but there are some critical growth opportunities that you’ll lose if you don’t have the following features working: comments, follow, share, and subscribe.

Fully Integrate Your Social Media Platforms

Speaking of following and sharing, since you have gone to the trouble of growing your potential readership through social media from the outset, it would probably be a good idea to make sure your site can properly leverage these media. This is another good reason to grow your following in advance, as you’ll have to set up the various accounts to connect them to your site anyway.

Make sure all the buttons work. Seriously.

So speaks the voice of painful personal experience! Make sure every single button you have on the site actually does what it’s supposed to be doing. Don’t just assume it will.

Make it Easy For Users To Give You Their Email Address

Remember, the prize bit of user engagement (aside from actual sales) is the email subscription. You don’t want users to leave without giving you their email. Look at Kissmetrics. What’s the first thing you see in the top left, right where your eyes look when you start reading the page? A box for your email and name . . . and this is a site which is all about the science of conversion. What does that tell you about how important email subscriptions are?

 

kissmetrics-blog-email-signup

 

Easy signup process

 

So make sure they can give you their email address! Any funnels you have for convincing people to give them to you are well constructed, but also don’t put up any barriers; if the user wants to skip your pitch and just commit, don’t force them to click through a million reasons why they should do exactly what they were already planning to do.

And make it clear what they’ll be getting when they sign up. An email every time a new post goes live on your blog? Will this be everyday, a few times a day, once a month, etc? Make it very clear before they signup. And, of course, tell them that you’ll never spam them (assuming you won’t).

Ensure all content is optimized to share easily

This is another tricky one, because “optimized to share” is different for different platforms, and, also, changes for each platform from time-to-time. While individual platforms change what sizes and types of content look best only rarely, with all the platforms out there, it’s a pretty constant trickle.

What you want to consider are the sizes of the images, the length and content of your excerpts, and the length and content of your titles. There are other aspects to consider, but basically you should put some real though into making people want to click on whatever stub you’re showing them.

Keeping track of those details is a huge headache, but luckily there are sites dedicated to doing just that.

Observe Some Simple Best Practices

There are a few more miscellaneous things you can do to really maximize your return on investment right at the start, simply by avoiding missteps.

Don’t include content which will anger people unless that’s what you’re going for.

Making people angry is actually a great way to make money, judging by the number of big sites which seem to specialize in it. That said, don’t do it accidentally. What a mess that is. Just think before you post.

Don’t get too fancy

Bells, whistles, buttons, video intros, etc. There is always a new next big thing, and it’s okay to indulge now and then, but you should, especially right at the start, be focusing on strong fundamentals. You look better sinking one from the free throw line than barely missing ten from the half court.

Don’t mislead

Honesty, honesty, honesty. If people don’t trust your brand, you are sunk. You’ll be shopping for office space on the lower deck of the Titanic. So don’t be sketchy. Even if it pays off immediately, it will hurt you in the long haul.

Don’t Spam

People are trusting you with their time, their contact info, and their attention. Don’t abuse it, simple as that. Treat their time as your own. If you’re good about it almost all the time, most people will forgive you when you slip up.

Project Professionalism

This is sort of an extension of everything above. Perception is important. If you want to look like a business authority, maybe use an “about me” photo featuring yourself in a type of suit that doesn’t begin with any of the following words: swim, jump, gimp, or birthday.

An exception would be the word “space”. If you’re an astronaut, play that up.

Have a Post Bank Saved Up Prior to Launch

Start Your Organic Rise

Okay, let’s touch on the organic search results, because you should start building your domain authority right at the start. We’ve already mentioned how to position yourself to squeeze out lackluster competitors, but there are a few more things to consider.

Ensure your content is at or above the quality of top competitors in your niche.

 

I won’t go into this too deep, because everyone who’s even sort of an expert in internet marketing and SEO has already written an entire post on it, but the best way to rise in your niche rankings is to find searches where the top result is mediocre or worst, and answer the same question better.

 

Write several articles on topics related to your niche.

You want to have several articles, perhaps half a dozen, populating your site right at the word go. This way, anyone who arrives has few things to read or share—and, better yet, link back to. But take your time with writing. To write something truly insightful and useful is a lot of work. Quality over quantity.

Establish (and Keep) a Schedule.

One of the biggest predictors of whether or not a site will grow is whether or not someone keeps creating new content on a schedule. Now, this probably isn’t a perfect correlation, because the people who are busy creating content are also the people who are going to be working hard at all the other aspects of making a site fly.

Advertising

How much depends on your budget, but let’s be honest here, advertising is still an amazing way to bring people in, and expand your reach. Services like Outbrain are specialized for content.

Always Be Learning

Creating great content that gets shared and has great SEO is tough. It requires a lot of learning and practice. Don’t expect to know it all from the start. Begin with reading Google’s Webmaster Guidelines. Read it and live it.

It’s also worth reading up on Bing’s guide to building quality content and even Wikipedia’s guide to writing.

Additionally, spend time learning why other sites rank well and are well-respected. What do the New York Times, The Atlantic, and even Pitchfork have that gets them the respect, authority, and traffic? Know what makes good content and what makes bad content.

Conclusion

This is all a lot of work, I know. Running a site is a lot of work.

Momentum takes awhile to accrue—that’s both the pleasure and the pain of it, but, generally speaking, if you follow these guidelines, you’ll have tilted the ground in your favor. All you have to do now is push as hard as you can, as long as you can, to take advantage of the friendly terrain. There’s no road to easy success, because, if the road is easy, you’re going to get lapped by all the people giving it their all.

What advice do you have to help people put eyes on their content from day one?

About the Author: Anja Skrba has been blogging for over five years. You can find her at FirstSiteGuide.com whereshe shares tips on blogging basics and trends.

Suspended for Mentioning a Word on a Secret Google List

True story:

 

My Google Merchant Center account was just suspended.

 

Why?

 

For carrying two particular products:

 

Nutrex Hawaii MD Formula BioAstin Supreme – 60 Capsules (lycopene); and

Natures Formulary Guggul – 60 Capsules (guggul)

 

These substances are not listed on Google’s list of unapproved pharmaceuticals and supplements so I called Google AdWords support to find out what the reason for the suspension was. After some investigation, the rep told me that the products contained ingredients, lycopene and guggul, which were on an internal, non-public list of prohibited substances. The rep agreed that it was unclear how I was supposed to know that these substances were prohibited. Furthermore, the BioAstin Supreme does not even contain lycopene, it simply mentions the word lycopene in the description.

 

On top of it all, these very same products remain widely available on Google Shopping:

 

Nutrex Hawaii MD Formula BioAstin Supreme – 60 Capsules

Natures Formulary Guggul – 60 Capsules

 

I was told that Google simply couldn’t police all of these sellers simultaneously…despite the fact that a comprehensive list has already been compiled by their service and it’s available on a single webpage from any web browser in the world. (If you are wondering if lycopene can be found on Google Shopping as well..it most certainly can.)

 

So to recap…

 

My account has been suspended for carrying products with ingredients (in one case just mentioning the word) on a secret list only available to Google employees. Meanwhile, my competition continues to sell the same products with impunity.