Campaign Budget Changes


I know that when you set a daily budget. Google multiplies it by 30.4 and ensures you do not overspend it.

If you reduce a £150 to £50 in the middle of the month and my campaign spends £150 a day therefore £2250 in the month so far. Does that mean that if I changed it to £50 (£1520) for an entire month, that will mean that your ad’s in your campaign will no longer gain impressions?

If it does not work like this then how does reducing a campaign budget impact on its performance?

I appreciate any replies!


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