I am running an accounting campaign for my UK based client since 6 months. The is running in only two cities of UK. My problem is that the CTR of the campaign is very low around .037%, and client only gets 3-4 converted leads every month. The daily budget for the campaign is 23 pounds and the overall impression is 253,500 and avg cpc is 2.6. And the campaign has received around 850 clicks.The entire campaign is having 70 keywords
Please advice what is should do to improve the CTR and get more converted clicks. Or i should switch to dynamic ad copies ???