The Best Advice For Vital Issues Of Search Engine Optimization

To Be Able To Improve Your Web Site Traffic And Attract Brings, You Must Know Three Things: 1.

After.aking certain you’re optimizing for any keyword or phrases that will probably provide you with the type of traffic you would like, you’ll frequently find it’s the volume of back links which make the gap. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. September 4, 2015   Search Engine Optimization The help supplied by Leo Search engine optimization specialists are unique. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking . Just as you have of your web pages that ranks very well within the search engines like goggle, that does not imply that your others may also show up. Webopedia’s Top 5 CEO-Related Questions Sullivan credits Bruce Clay as being one of the first people to popularize the term. 5 On May 2, 2007, 6 Jason Lambert attempted to trademark the term CEO by convincing the Trademark Office in Arizona 7 that SEO is a “process” involving manipulation of keywords, and not a “marketing service.” And you can have a website capable of maintaining your revenue goals. For much better ratings on search-engines, a website must have the right structure.

Online Marketing Company fishbat Lists 3 Ways How Social Media Can Help Promote Exposure For Veterinary Products – Yahoo Finance

fishbat shares three ways a company can use social media to promote exposure for their veterinary products: 1. Inform others about your product. The fastest and easiest way to learn about new products and services is through the Internet. In particular, social media is where Internet users spend over half of their web surfing time, making it the perfect arena for product promotion. 2. Increase brand exposure. The use of social media enables brand exposure through the interconnectedness of your content. Connect your social media profiles with your website and share content that is interesting, relatable, and relevant to your brand and product. By doing so, you’ll be sure to increase your reach among hundreds or thousands of potential consumers who indicate an interest in your offered products. 3. Connect with fans and clients.

To read the original version of this article, please visit this http://finance.yahoo.com/news/online-marketing-company-fishbat-lists-122100077.html

By Doing So You Will Get More Productive Traffic That Would Increase Sales.

It would be rather irrelevant using a cluster of keywords which would make your website search appearance increase but reduce overall productivity of your website. This is because traffic from non-targeted visitors or audience is just like having no traffic as it would not convert into output. Moreover the present search scenario is shifted towards searches in form of question. Present user wants more detailed results and thus he uses more keywords in a single search. Thus if he is searching something then he wants to reach the correct destination. Thus it becomes important to target long-tail keywords so that you may reach visitors who are actually looking for you. Also smartphones have increased in popularity which involves talk input command applications like Google Now and other voice input applications through which search is performed without typing. Thus user defines more detail in his query. Thus it becomes important to target long tail keywords rather than using small single word keywords. Moreover if you are a beginner then it is more important for you to target long tailed keywords as you cannot compete with websites or blogs who are in the same business or who are sharing information regarding the same field or topic. Targeting long trail keywords will help you to reach some audience in the early stages as the keyword is not that competitive and thus would make your website presence more comfortable over the search engines.

To read the original version of this article, please visit this http://www.yourblogmyway.com/new-trends-search-engine-optimization-techniques/?utm_source=ReviveOldPost&utm_medium=social&utm_campaign=ReviveOldPost

2016 Hirings and Firings: Princeton’s Earl is new Cornell head coach – CBSSports.com

The Chris Beard era at UNLV lasted one week. (USATSI) In: Byron Smith. Smith was named interim head coach after Rimm’s resignation and on Monday the school removed the interim tag and named him the next head coach. PVAMU was energized by the change and won four of its final six games. Jacksonville State In: Ray Harper. Harper guided Western Kentucky to two NCAA Tournament appearances in his four and a half years before resigning this March. Harper went 89-64 overall at Western Kentucky. Prior to Western Kentucky, Harper won two Division II and NAIA national titles apiece. Out: James Green. Green and Jacksonville State announced this week that both sides “mutually agreed” to end the coach’s tenure as the team’s head coach. Green spent eight years on the sideline for Jacksonville State, leaving he program in “much better shape,” according to the school’s athletic director, but went 89-153. Stephen F.

To read the original version of this article, please visit this http://www.cbssports.com/collegebasketball/eye-on-college-basketball/25508140/hirings-and-firings-beard-to-texas-tech-after-one-week-at-unlv

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He is an extraordinary mix of breeds, the least of which appears to be pit we see the heavy folds of skin under the neck like a hound would have, and the floppy ears and forehead seen in Labradors. Whatever his lineage, we all agree hes simply adorable. Housetrained, a good boy home alone, and a lover of Milkbones, Midnight is hoping with all his loving heart that another loving heart (maybe yours?) will pick him out of the crowd and save his life. Dont let him down. Foster or adopt Midnight and save his life.make his dream of a family come true. 04/12/2016 PET PROFILE MEMO 04/12/16 12:25 BASIC INFORMATION: Midnight is a black/white 3yr old male American Pit bull terrier mix. Midnight was given to owner as a gift & has not been to a Vet within the past year. Midnight was surrendered to ACC due to owners personal problems & no longer having enough time to care for him. SOCIALIZATION: Midnight is very friendly towards strangers, he approaches strangers with a wagging tail & open mouth. Midnight allows strangers to pet him & loves attention. Midnight has resided with a 16 yr old & has been exposed to a 5 & 8yr old.

To read the original version of this article, please visit this https://www.facebook.com/556692771047036/photos/a.556706857712294.1073741831.556692771047036/1007300589319583/?type=3&theater

What’s Required For Rational Internet Marketing Secrets

Try To Use Effective E-mail Marketing.

This guzzle article takes into account the merits of both and provides a fair analysis of their features. clogs and Forums: clogs and forums give the businesses an opportunity to interact with their target customers. Although, fancy graphics do simulate the interest of visitors, only words have that power to convert them into real clients. The wording or the article displayed on your home page, forms the basis your business. Internet is the only medium that is able to cross geographic and national boundaries. To get those visitors to act in some way to become your clients, you need to create a lead-generation program based on value and incentives. Once the viewers visit that page, they are taken care of by the company and the company pays you for generating customers for them. So, if you fail in implementing one stage the chances of your success will be restricted.

Internet of Things (IoT) Market to Rise at 33.3% CAGR to 2021: APAC Witness Fastest Growth Rate – Yahoo Finance

RnR Market Research 10 hours ago Content preferences Done PUNE, India, April 19, 2016 /PRNewswire-iReach/ — Rising need for operational efficiency and increasing penetration of connected devices are driving the Internet of things (IoT) market. The IoT market size is estimated to grow from USD 157.05 billion in 2016 to USD 661.74 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 33.3% from 2016 to 2021. This growth is driven by factors such as development of cheaper and smarter sensors, rising adoption of cloud computing, evolution of high speed networking technologies, and increasing penetration of connected devices. Complete report on internet of things (IoT) market spread across 154 pages, profiling 10 companies and supported with 65 tables and 47 figures is now available at http://www.rnrmarketresearch.com/internet-of-things-iot-market-by-software-solution-real-time-streaming-analytics-security-data-management-remote-monitoring-network-bandwidth-management-platform-service-application-domain-and-region-st-to-2021-market-report.html . Photo – http://photos.prnewswire.com/prnh/20160415/355835LOGO Services segment is estimated to grow at the highest CAGR during the forecast period due to the increasing penetration of connected devices and higher adoption of IoT solutions across industry verticals. Managed services segment is expected to grow at the highest rate between 2016 and 2021. Due to the increasing technological adoption, Asia-Pacific (APAC) is projected to witness the fastest growth rate among regions. In-depth interviews have been conducted with various key industry participants, subject-matter experts, C-level executives of key market players, and industry consultants among other experts to obtain and verify critical qualitative and quantitative information as well as to assess future market prospects. Distribution of primary interviews is as follows: By Company Type: Tier 1- 20%, Tier 2 – 42%, and Tier 3 – 38% By Designation: C-Level-55%, Director Level-26%, and Others*-19% By Region: North America-47%, Europe-32%, and Asia-Pacific-21% Note: *Others include sales managers, marketing managers, and product managers The tier of the companies is defined on the basis of their total revenue, as of 2015: Tier 1 = >USD 10 billion, Tier 2 = USD 1 billion to USD 10 billion and Tier 3 = The latest trends in IoT include growing IoT integration across different industry verticals, diversification of IT giants toward providing analytics and security software, and cost benefits of predictive maintenance. The availability of cloud deployment options for IoT solutions has further provided a huge opportunity. The key vendors of the internet of things (IoT) market profiled in this report are IBM Corporation, Cisco Systems, Inc., SAP SE, PTC, Inc., General Electric, Oracle Corporation, Microsoft Corporation, Symantec Corporation, Amazon Web Services and Bosch Software Innovation.

To read the original version of this article, please visit this http://finance.yahoo.com/news/internet-things-iot-market-rise-133000164.html

Forrest Shaklee, Founder Of Shaklee I Hope You Got Something Helpful From This Interview With Brian C.

Testimonials are a great way to increase your customer trust and satisfaction, as they show that other customers also enjoy and respect your business and services. They give potential customers an insiders view of what to expect from you, which may boost your credibility and keep customers coming back. Setting goals and maintaining a system to keep track of your goals, will enable you to plan for success. Understand what the goals for your website are and how they fit into your overall business plan. Keep record of how each strategy takes you closer to your goals so you know what is working for you. If whatever you are doing has not brought you to your goal, be realistic and try something else. If your customer base is on the internet and you want to reach out to them stay in constant contact. However, do not be overly burdensome either. Send out emails on a periodic basis reminding them of your product or service, or even of new specials.

To read the original version of this article, please visit this http://www.internetinternetmarketing.com/how-to-have-a-good-internet-marketing-website-2/

Real Estate Transactions | News & Observer

Harris to Tyler J. Ellwood and Lauren R. Ellwood, lot in The Reserve at Tuscany subdivision, $200,000. Caney Boswell and Betty Moore Boswell to Kenneth Takeo Yahiku and Jillianne Yahiku, lot in Autumn Woods subdivision, $165,500. Ronald Stear and Donna Stear to Brian F. Knoll and Jennifer B. Knoll, lot in Matthews Farm subdivision, $205,000. Capital Properties of Raleigh II LLC to Kurt Dafeldecker and Christie B. Dafeldecker, lot in Island Creek subdivision, $237,500. Envision Homes LLC to Wallace D.

To read the original version of this article, please visit this http://www.newsobserver.com/news/local/counties/johnston-county/article72405372.html

The Lake Norman Area Is Home To Several Charter Schools.

Whats your season? Winter? Spring? Summer? Fall? All you have to do is call! Here at Four Seasons we can take your patio or backyard from old and dull, to great usable space that invites your family and friends to be together a bit longer. Many options are available from jacuzzis, outdoor hearths, patio sets, adirondack chairs, and more! If crafting the perfect Man-Cave is your thing. Youll be glad to know were a one stop shop for pool tables, poker, Arcade, art, couches and we sell major league sporting teams licensed gear and furniture!

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Solid Assistance With Facebook Marketing That Can Help Anyone

Solid Assistance With Facebook Marketing That Can Help AnyoneThere’s more to Facebook marketing than simply building a Facebook page. If you’re unfamiliar with Facebook or maybe your campaign hasn’t seen results yet, you almost certainly simply need more info so you can succeed. Please read on to understand what you can do so that you can market your business on Facebook.

 
 
 
 

Integrate your Facebook page with your other campaigns. Place links to your Facebook page on your website, in and blog the signature of your respective professional emails. You must highlight your Facebook page by presenting it as a way to obtain access to exclusive content and much more promotional offers.

 
 
 
 

Will not hesitate to discuss links to many other sites on Facebook. Consider sharing it on Facebook if you come across a write-up or a video your audience will be curious about. It is best to avoid sharing links to website you happen to be in competition against or you may lose customers.

 
 
 
 

All content on your own site must be very easy to Like and Share on Facebook. It ought to also can be found in shortened form having a link on your own Facebook wall. If people have the ability to share your articles making use of their followers, you’ll realize that your reach actually starts to expand exponentially, and thus will your profits.

 
 
 
 

Ensure that you reply to all comments and inquiries shipped to your Facebook page. Be appreciative which they spent the time to write down you, and answer their inquiry from the best manner possible. When you already have a solution on your web site, link to it.

 
 
 
 

Think of a good reason why people should become keen on you and your company. When you are able answer this “why”, you are willing to deliver something in their mind that’ll buy your fans to stay around and turn into engaged with the brand. Make it the centre of your promotion.

 
 
 
 

A sensible way to convert visitors to your page into followers would be to hide content from non-fans. If a part of your Facebook is hidden so that just your followers can easily see it, it is possible to convert many visitors into followers. Don’t hide too much of your blog, as search engines won’t be capable of crawl something that is hidden.

 
 
 
 

So many individuals need to increase profits today, but don’t know how to start. You were lucky to locate this post to enable you to easily start planning your Facebook campaign. Hopefully, it will give you the huge benefits you expect and even exceed your goals, ensuring your enterprise is viable for quite some time into the future.

 
 
 
 
 

Tech news from Eastern Europe: October

eastern-europe

 

Another month, another dose of tech news and feature stories from Central and Eastern Europe. We’ve carefully selected a hundred odd headlines to help you catch up with the things happening in this part of the world. If you think something is missing, or would like to draw our attention to an important story, feel free to ping the author on Twitter (@shlema) or by e-mail at shlema@gmail.com. Startups, VCs, accelerators Serbian-born Warrant.ly is a cloud solution to manage all your warranties Estonia-based startup Fleep has released a new version of its team messaging app 1776 Challenge Cup for startups will…

 
 

This story continues at The Next Web

The Roadmap for Creating Share-Worthy Content with Massive Distribution

Posted by KelseyLibert

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When emotionally-charged content is placed in front of the right audience, it can spread at an incredible rate. We recently had this happen with a Fractl client campaign called Perceptions of Perfection, which we executed for Superdrug Online Doctor.

Here’s a look at the results during the first few days of the campaign launch:

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It was also endorsed by Sofia Vergara on Facebook, putting it in front of her 7.7 million followers:

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And we were contacted by traditional media outlets to talk about the campaign:

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While it may appear we just got lucky, we credit much of this campaign’s success to our method. In this post, I’m going to pull back the curtain on the process we use at Fractl to create content that hits the right emotional hot buttons and position it in front of people who will share it like crazy.

But first, let’s look at why some content takes off and other content does not. It’s crucial to understand the “why” in order to create your own highly-shareable content.

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Some content is designed to “go viral,” while other times a piece of content intended to stay among friends takes the Internet by storm. But whether planned or unplanned, rapidly-shared content has several commonalities. One of the key factors is that the content creates a strong emotional response in viewers.

Through our research on viral emotions, we’ve found that certain emotions are better than others at driving people to view and share content. In other words, creating the right emotional response is extremely important to getting your content widely shared. We found three emotional components were prevalent in the viral images shown to participants in our study.

1. Positive emotions are crucial for attracting views.

It’s not surprising that people want to share content that makes them feel good in hopes of passing along the emotional experience to other people. Our study showed a strong correlation between positive emotions and the number of initial views a viral image received. We found these 10 positive emotions were evoked most frequently.

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Example: Common Core math check

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A dad recently won the Internet when he posted this image of a check on Facebook. Since Common Core math is a frustration for many parents, it had extremely broad appeal. You need to look no further than the comments on his post to understand why this image took off: People found it very amusing (hence the many “crying from laughter” emojis). Consider how many of the 10 positive emotions this image tapped.

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2. Complex emotional experiences result in higher levels of arousal.

Our study found that most viral images evoke a range of emotions, rather than eliciting a one-dimensional emotional response. Contrasting emotions, such as fear and admiration or hope and despair, can help drive sharing.

Furthermore, some emotions help heighten other emotions. We call these “emotional multipliers.” Interest, surprise, and amusement behave as emotional multipliers for positive emotions, while empathy can heighten negative emotions.

Example: Old man singing to his dying wife

This video of a man singing to his wife on her deathbed hits you right in the feels. This easily illustrates the power of contrasting emotions, pairing feelings like sadness and affection. The video also evokes feelings of empathy, which helps heighten other emotions.

3. An element of surprise is the X-factor ingredient.

Highly shareable content tends to present something unexpected, unusual, counterintuitive, or novel. Why is this? Surprising the audience is incredibly effective for grabbing and holding their attention.

Example: Pizza Rat

It’s certainly surprising to see a rat carry a slice of pizza down subway stairs. Within 24 hours of being posted on YouTube, this video was picked up by major media and became the subject of a parody Twitter account. Consider the range of emotions this makes you feel, too – amusement and interest for sure, but also disgust.

Resources:

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Now I’ll take you through the step-by-step process of how we create share-worthy content like the Perceptions of Perfection campaign. I won’t sugarcoat it: This approach is hard work. Take shortcuts, and you will decrease your odds of hitting it big. The good news is this approach is also scalable and, to a certain extent, predictable.

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It all starts with the right idea. To stress how much time and attention this step needs: Ideation is someone’s full-time job at Fractl, in addition to being a part of just about everyone’s job in our 40+-person company.

Coming up with ideas that tie together the following four traits is key.

1. Relevant to your brand

If you’re just trying to create a viral campaign for the sake of it, then you’ll have a lot more freedom with your ideas. But if your campaign has goals, such as increasing awareness around your brand or driving conversions, then the idea should relate back to what your brand does in some way. This doesn’t mean your ideas need to be overly promotional or directly about your company. Instead, you can think in terms of ideas that will attract the attention of your target audience, which will open you up to broader topics.

The Perceptions of Perfection campaign was for Superdrug Online Doctor, who are based in the UK. For this campaign, we were promoting their online doctor service, which lets people get treatment from doctors without visiting a doctor face to face. Since women ages 18 to 34 are a target market for this service, the body image issues presented in the campaign resonated with this core demographic.

So how do you come up with topics that are related to your brand, product, or service, yet will also appeal to both publishers and your target audience? First, you need to pinpoint the topics and themes to base your ideas around. Be broad and create a long list of topics and themes that are closely and tangentially tied back to your brand, industry, and audience interests. Once you figure out this topic list for your brand or a client, you can reuse it in future ideations.

After you compile your list, look up the topics on BuzzSumo, Topsy, and/or Reddit to gauge popularity. Answering these questions will help you narrow down your list, plus uncover new topics and themes:

  • Which of these topics is the most talked about?
  • What were the top-performing content pieces about these topics?
  • Are there any topics that have been covered but still have a lot of unanswered questions?
  • Is there new information about these topics that hasn’t been covered yet?
  • Are there any topics that haven’t received much coverage?

Notice which sites these stories were published on, too. Add these to your target publishers list, since you know they run stories related to your topics.

2. Original or newsworthy (ideally both)

We know from experience and direct feedback from publishers that in order to get the high-authority placements that lead to massive exposure, your idea must present something new or novel. We learned in our publisher insights survey that publishers lean most toward exclusive research and breaking news.

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Exclusivity

Offering new data and research that has never been published before is extremely attractive to publishers. This is how we run many of our content marketing campaigns at Fractl.

I’ll come back to this in the firsthand research section of this post, but here are three ways to provide exclusive research:

  • Conduct your own surveys or polls.
  • Use your company data.
  • Combine several data sources to reveal interesting trends or findings.

Newsworthiness

You don’t need to create breaking news to appeal to publishers. Rather, focus on adding a newsworthy angle to your idea.

  • Consider how your brand topics can be tied back to what’s happening in the news or socially trending.
  • Use Google News to get an overview of recent stories publishers are covering around your brand industry.
  • Use Google Scholar to find the latest research and studies related to your industry (you can set up alerts for new studies, too).

While our campaign was not breaking news, it was original in that we took a unique approach to uncover insights about beauty standards around the world. The global angle meant this idea could resonate with a huge audience, plus gain a lot of potential pickups from international publishers.

3. Proven success

Putting a new spin on an idea that has already proven to be popular can greatly increase your content’s odds.

Perceptions of Perfection was a spinoff of a concept that had achieved massive success. An artist named Esther Honig had a photo of her face Photoshopped by designers in more than 25 countries.

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Since publishers knew how popular this piece had been, it made it easier for us to get their buy-in on our campaign. BuzzFeed gave Esther a shout-out when they ran our campaign, which provided the piece with further context and gave credit where it was due.

Take your potential themes and look for stories related to them that have done well in the past (again, BuzzSumo, Topsy, and Reddit are great for researching this). Consider the following:

  • Can you improve upon the idea with newer or more comprehensive data?
  • Can you create higher-quality visual assets or a different visual format that better communicates the idea?
  • Does the content leave unanswered questions?

“This could have been really cool IF…”

Sometimes, poor execution or a lack of promotion kept a solid idea from getting traction. Also, keep an eye out for great ideas that fell flat.

When we came up with our Twitter Reading Levels campaign, we had seen a similar concept executed twice before but with minimal success. By taking the extra step to make a more detailed map and include an interactive feature, we had a big win with an idea that had been previously unsuccessful.

4. Emotionally appealing

Last but definitely not least, the idea needs to have a strong emotional hook. Aim to incorporate at least one of these emotional multipliers:

  • Interest: Is the idea engaging and clever?
  • Amusement: Is the idea entertaining and fun?
  • Surprise: Is the idea unexpected or novel?

Perceptions of Perfection hit a range of emotions in viewers:

  • Surprise: The photos defied expectations due to their extreme differences in some cases.
  • Interest and curiosity: People wanted to see what the designer from their country created.
  • Anticipation: People wanted to keep scrolling through the images to see the next one.
  • Controversial: Some people found the images unrepresentative of their country’s beauty standards.

Test the strength of your idea

We run our ideas through a grading rubric to evaluate share-worthiness. Consider the following when evaluating your idea:

  • Which emotions does this idea evoke?
    • Does it evoke any of the top 10 positive viral emotions?
    • Is it emotionally complex? Can you tweak the idea to include contrasting or multiplier emotions (interest, amusement, surprise, empathy, etc)?
  • Does the idea offer something new? Is it surprising?
  • Has the idea already been covered?
    • If so, can you create an improved version with fresh or more comprehensive data and/or a stronger visualization?
  • Does the idea have broad audience appeal?
  • Is the idea relevant to the top three to five publishers you want to target?
    • Check if they have covered similar stories before and how they performed.
  • Will the idea appeal to multiple publisher verticals?
    • If not, can you adjust it to be less vertical-specific? Having wider appeal can increase your placement rate.
  • Does this idea lend itself to a visual format?

Perceptions of Perception passed our grading rubric due to these factors:

  • Emotional complexity (stimulates a range of emotions, including surprise and interest)
  • Strong but simple visual component
  • Extremely wide audience and publisher appeal (international angle)
  • Past success with similar concepts

Pro Tip: Pitch your idea before creating the content. Seventy percent of publishers told us they want to be pitched a set of ideas rather than receive finished content. If you’re particular about where you want your content published, pitch your idea to your top three to five publishers and then move forward with their chosen idea or use their feedback to tweak your idea.

Ideation is best treated as an ongoing activity; don’t wait until you need a list of ideas to start this process. You should constantly be soaking up information that will help you create better ideas. One of the best ways to keep coming up with strong ideas is to stay on top of what’s performing well online. You’ll find that in most cases the content contains one or more of the three factors above.

Keep an eye on popular content using these tools:

Resources:

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Gather research

Once you’ve settled on an idea with strong potential, you need to gather supporting information to bring your idea to life.

You have a few options here. As I covered earlier, publishers love exclusive research. But since that’s not always feasible and doesn’t always make the most sense for an idea, compiling the right secondhand research can be just as impactful and appealing to publishers.

Keep in mind that research is often the most time-intensive part of our production process, so give this step the time it deserves.

Note: Sometimes at this stage, you’ll discover your idea isn’t viable because there simply isn’t enough available information or you can’t come up with a sound research methodology. Or sometimes you do an abundance of research only to discover your findings aren’t compelling enough to create meaningful content.

Company data

You don’t need to look far for your research if you can find interesting stories within your company or customer data. Would your company data be interesting to people outside your company? Will your target audience find it valuable or compelling?

Here are a few examples of companies doing this well:

Consider how appealing all of the above is to publishers and audiences – it’s interesting information you can’t find anywhere else.

A nice perk of using company data is it most likely can be updated on an ongoing basis, so you can potentially have success with the same topic over and over again.

You can also partner with a company that has access to data you want. We did this when we partnered with Relevance for the content marketing versus native advertising study.

Resource: 5 Companies Creating Dynamic Content With Their Own Data

Surveys

First, decide if a survey makes sense – conducting a survey is best when there is little or no existing data for the questions you want answered.

Some things to consider:

  • Sample size. Use this sample size calculator from the National Statistical Service. One thousand participants is generally considered an authoritative sample size.
  • Whom to survey. Can you use the general population (e.g., a survey about TV-watching habits) or does your survey need a specific demographic (e.g., a survey about planning a wedding)?
  • How to get participants. Use crowdsourcing sites like Crowdflower and Amazon Mechanical Turk. In addition to utilizing it as a survey platform, you can also get participants through SurveyMonkey. These sites are inexpensive, but best for surveying the general population. If you are targeting a specific market and have a larger budget, try using Ask Your Target Market and Google Consumer Surveys.

Pro Tip: Organize your raw survey data so it’s easy to digest. Some publishers will want to review this and extract their own insights from the survey.

Resource: How to Get Better Results From a Survey

Secondhand research

There is a considerable amount of data available to the public from a wide variety of sources. The problem? It’s buried in research papers, databases, and jargon-filled governmental and industry publications. To produce content marketing gold, extract the interesting trends or most compelling information from this unwieldy data and then package those findings in an interesting, easy-to-digest format that appeals to the masses.

In addition to making your content credible and authoritative, using high-quality sources can make it easier to get through a publisher’s editorial process. Use these searchable databases to find authoritative sources:

What makes a good source?

  • High-authority .com sites
  • .gov sites
  • .edu sites (exception: student projects or personal sites)
  • Sites for notable publications (online version of a newspaper or magazine)
  • Reputable business/organization sites
  • Peer-reviewed journals
  • Interviews
  • Surveys

Pro Tip: Always record your research methodology. Whether this is published alongside the content or just provided to publishers, it gives context to how your data were collected.

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Synthesize research

Once you’ve compiled all your research, it’s time to find the most interesting takeaways. At this stage, you will combine your research findings to make connections and draw conclusions around your content idea.

Data analysis

A huge dataset in a spreadsheet can be intimidating, but you don’t need a background in statistics or data journalism to conduct a thorough data analysis. First, decide on the questions you’re trying to answer. You will inevitably find some unanticipated points in the data, but go into your analysis with a list of what information you’re seeking.

Popping your data into Tableau Public or Google Charts can help you quickly spot interesting insights. Play around with displaying the data in charts, line plots, pivot tables, and so on to uncover patterns and outliers.

We pulled tens of thousands of job descriptions for The Inbound Economy study. Using Tableau Public, we could analyze and sort a huge amount of data to uncover meaningful insights:

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Adding supplemental information

Depending on your idea, sometimes this step will not require much work. For example, with our Perceptions of Perfection campaign, there wasn’t any research to synthesize once we collected the Photoshopped images from the freelance designers. We mainly just needed to organize the photos in the best way for telling the story.

Once you synthesize your research, you may discover you need to include additional information to tell a better story or add context to your insights. This could include another round of research at this step, or creating additional visual assets to enhance the data.

We chose to supplement the Perceptions of Perfection photos with maps of the countries we collected images from and charts estimating the weight and BMI of the woman in each submission. This added an additional level of detail and context to the campaign.

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Resources:

Writing

By now you should have a clear idea of the points you want to make and which information to include in your content. Depending on the content format you’ve chosen, you may need a little or a lot of accompanying written text. Since this step will vary so much, I’ll share a few across-the-board pointers for some of the most important words in your content: the headline.

Any content marketer knows the importance of a good headline. The best ones pull in the audience by creating anticipation. Whether it will be at the top of your visual asset or the title of a published article, spend ample time brainstorming your headline.

Follow these guidelines for writing share-worthy headlines:

  • Create a “knowledge gap” that piques the audience’s curiosity and makes them want to know more (not too vague, but not too specific)
  • Don’t overhype it – people won’t share content they feel was oversold by the title
  • Use knowledge words such as know, think, prove, and understand
  • Use positive adjectives such as greatest, hilarious, and smartest
  • Use the second-person voice to capitalize on the audience’s self-interest

To see these tips in action, here are examples of headlines that received millions of social shares:

  • The Real Number of Hours Teachers Work in One Eye-Opening Graphic (Upworthy)
  • This Is Why Your Baby Doesn’t Sleep Through the Night (BuzzFeed)
  • 11 Things You Never Thanked Your Best Friend For, But Meant To (Elite Daily)
  • This Is What School Lunches Look Like Around the World (Distractify)
  • The Only 12 Exercises You Need to Get in Shape (BuzzFeed)

Resources:

Design

There is a reason the most widely shared content is highly visual; images and videos in particular perform extremely well on the web because they can rapidly create an emotional response and convey an idea very quickly.

Choose a visual format

Sometimes the best visual format for your content will be obvious. Other times, you may have a range of options that could work. Consider the following when vetting visual formats:

  • Can this format easily convey the idea?
  • Is this format overused for this topic?
  • Which formats do your target audience like?

Having target publishers in mind can also guide which visual format to use. Look at the top-performing visual content on your target publishers:

  • What are the popular formats?
  • Do they just link to the visual asset, publish part of it, or embed the whole thing?
  • Are there any formats they don’t publish? (For example, some publishers won’t run infographics.)

Resource: How to Choose the Right Visualization for Your Data

Create multiple assets

Consider turning your content into several visual formats in order to meet publisher preferences. This can often be done without much extra effort, yet it greatly increases your placement rate by appealing to different publishers.

For example, an infographic can be chopped into several smaller visual assets for publishers who don’t like using full infographics. For interactive pieces, always include a static visualization as an option for publishers who don’t want to embed an interactive feature.

Pro Tip: If you are hosting the content assets on your own site, make sure they are optimized for social sharing with proper Open Graph tags and Twitter cards. Getting this right can greatly increase clickthroughs and drive more shares.

Evaluating design

Your design may be beautiful, but does it communicate your idea well? Some criteria for evaluating your design’s effectiveness:

  • Is the design set up in the “inverted pyramid” format, with the most compelling information at the beginning and less important information toward the bottom?
  • Does the design highlight the most important information?
  • Does the size of the visual asset meet the standard for the exclusive publisher you’re pitching?
  • Are graphs and charts accurately displaying the information?
  • Are the fonts legible?
  • Does the emotional experience build as you scroll through the visual?
  • Do the colors, shapes, and fonts convey the correct mood for the topic?

Quality assurance

Imagine getting interest from a top-tier publisher only to have your content rejected at the last minute due to weak sourcing. Or picture your published content torn apart by a sea of trolls pointing out a silly typo.

Creating a QA checklist can ensure all your content passes muster. At the very least, your checklist should include multiple points related to proofreading and editing. You also want to evaluate content quality and credibility with certain questions:

  • Are all facts that aren’t common knowledge clearly attributed to a source?
  • Are authoritative sources used?
  • Do any of the subjective points sound dubious? Should they include a supporting source?

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Your content is finished, but now you need to find it a home. If you haven’t already been collaborating with publishers up to this point, the first step is deciding who to pitch.

Choosing target publishers

Keep in mind you should begin building your target publishers list while the content is still in production so you can hit the ground running once it’s time to pitch.

To get your content widely shared, you need a high number of views, but you also need to get it in front of audiences that are likely to share it. Because of this, your goal should be getting published on a site with high engagement and not just a lot of traffic.

Let’s consider two extremely popular sites: BuzzFeed and CNN. While both sites receive a lot of traffic, BuzzFeed’s most-shared post within the last year got 2.6 million shares compared with CNN’s most-shared article getting just over 460K shares.

So, you want to zero in on a publisher that 1) has high engagement and 2) has published content related to your content topic in the past. During ideation, you should be creating a list of publishers who regularly run stories around your content topic. Look at which of those sites has the highest engagement, and pitch those as your first choice.

Pro Tip: You don’t want to send a general pitch email to editors@publication.com. Zero in on which writers at your target publisher have the highest engagement on their articles plus a sizable social following – that’s who you want to pitch.

Pitching

Your pitch needs to sell the value of your content while also being original and enticing enough to get noticed in a writer’s overflowing inbox.

Subject line

Getting your pitch email opened is half the battle. You need to grab the publisher’s attention with a personalized or compelling subject line. If you’ve really done your homework, you have already been engaging them on social media, so your name will look familiar when they see it in their inbox.

Try one of these tried-and-true subject line formulas:

  • Statistics: Pull an eye-catching stat from your content.
    • 88% of marketers lack this skill [Exclusive Research]
  • Headline: Use your content’s headline as the subject line (you did write an attention-grabbing headline, right?).
    • New Study Reveals Marketers’ Biggest Weakness
  • Knowledge Gap: Pique their curiosity with an enticing statement or question.
    • Why No One Opens Your Emails

It’s also extremely important that your subject line makes it clear your pitch is related to what the writer covers. Our subject line study with BuzzStream found that the majority of publishers want subject lines tailored to their beat. Specific, descriptive, and brief subject lines are also desirable.

Pro Tip: Avoid using the word “infographic” in your subject line or email body, even if you’ve created the world’s best infographic. A lot of publishers have emails containing “infographic” filtered out of their inbox due to the deluge of junky infographic spam.

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Personalization

Your pitch intro needs to make it clear that it’s not a mass pitch. Show that you’ve done your homework on what they cover. Mention a recent story of theirs that you enjoyed (be specific, don’t say, “I loved your story on XYZ.”)

You can also mention any common ground you may have based on your social media sleuthing, but keep it surface-level or you risk coming off as creepy. Bringing up personal interests they share publicly is fine, such as a favorite sports team or band.

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Relevance

Why will your content matter to their audience? Why should they publish it? Point to any related news stories in the last month, or mention related topics they’ve covered in the past that have performed well.

However, make sure you don’t come across as a know-it-all. This person knows their audience better than you do. You are only assuming their audience will find your content interesting, so don’t say you “know” their audience will like it. Use phrases like “I think” or “I feel.” Better yet, ask them: “Think your audience would be interested in this story?”

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Reviewing your pitch

Before you hit send, evaluate your pitch.

  • Did you spell their name correctly? It seems obvious to get this right, but it’s an instant turnoff if you don’t.
  • Did you format the name of their publication correctly? (Example: BuzzFeed, not Buzzfeed).
  • If you want to give them first publishing rights, is it clear that they can have the exclusive?
  • Is your pitch free from silly typos and grammar errors? When you’re pitching a writer or editor, you can bet they will notice these issues.
  • Did you use AP Style? Again, you’re pitching writers and editors – speak their language!
  • Is your pitch concise? Aim for less than 200 words.

Resources:

Syndication

Once your content is published on a high-authority site, it will naturally be picked up by other sites. You need to capitalize on this snowball effect by continuing to reach out to other publishers and influencers you want to cover your content.

While you should still follow the pitching best practices I shared above, your syndication pitch should also include these:

  • A link to the exclusive post. Seeing that a high-authority publisher covered your story gives it credibility.
  • Social proof. Share social metrics and which sites have featured the piece.

Resource:

Highly shareable content is not a silver bullet that satisfies every marketing goal. This type of content works best for getting high levels of awareness, attracting customers who are in the top of the sales cycle, and, sometimes, for generating interest in a product or service. But for a relatively low cost, the method I’ve shared can greatly increase your chances of achieving massive exposure.

Want to see more examples of this process in action? Download our collection of viral content case studies.

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How to Create Facebook Ads With Emails: 5 Creative Ideas

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Do you have an email list? Are you looking for creative ways to use Facebook ads? With Facebook custom audiences, you can reach your email subscribers with relevant Facebook ads. In this article I’ll share five ways to target your email subscribers with Facebook ads. #1: Serve Ads to All Email Subscribers Since it requires […]

This post How to Create Facebook Ads With Emails: 5 Creative Ideas first appeared on Social Media Examiner.

 

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How to increase CTR for my accounting campaign ?

Hello Guys

 

I am running an accounting campaign for my UK based client since 6 months. The is running in only two cities of UK. My problem is that the CTR of the campaign is very low around .037%, and client only gets 3-4 converted leads every month. The daily budget for the campaign is 23 pounds and the overall impression is 253,500 and avg cpc is 2.6. And the campaign has received around 850 clicks.The entire campaign is having 70 keywords

 

Please advice what is should do to improve the CTR and get more converted clicks. Or i should switch to dynamic ad copies ???

 

Thanks

Gagan